Hyperbole Inc: Brand Kit Development

I collaborated with Hyperbole Inc to expand their existing identity into a full brand kit. They already had two logos, and my role was to build the branding system around them. This included developing a color palette, selecting typography, and creating design assets that worked together as a cohesive visual language.

The goal was to give them a complete toolkit they could use consistently across platforms and projects. By building on what they already had, I was able to create a system that felt true to their existing identity while elevating the brand into something more polished and versatile.